Corporate communication a key aspect in Organizational Branding: Exchange between Two Gurus!
Kampala, 13 October 2022 – Ten years went by, Ethan Musolini, aka “the Merchant of Success” and CEO of Success Africa, facilitated the Nile Basin Initiative management staff retreat that took place in Jinja, a major station on the Uganda Railway and a port for Lake Victories ferries in the central business district of Uganda. During that period of time, Daniel M. Meboya was spearheading corporate communications initiatives both at the Secretariat level in Entebbe, Uganda and across the Nile Basin regional offices located in the 10 Member States. The Nile Basin Initiative (NBI) is an inter-governmental partnership of 10 Nile Basin countries namely; Burundi, DR Congo, Egypt, Ethiopia, Kenya, Rwanda, South Sudan, The Sudan, Tanzania and Uganda, established on 22nd February,1999. Eritrea participates as an observer. Staff retreat, as we all know, is a great way for employees to get to know each other outside of the office walls. In today’s increasingly remote work environment, they’r...